Chinese factory found a password to break through TikTok, with a single video having 145 million views!
Fan Bingbing, Xiao Yangge, Simba It has become a trend for Chinese companies to go global through TikTok. According to relevant statistics, as of July this year, the number of TikTok users in the United States has reached 120.5 million, and the users in Indonesia and Brazil have also reached 157.6 million and 105.3 million respectively.
There is a Shenzhen factory that has keenly captured the advantages of TikTok and laid out its layout on the platform early on. This factory is Eager, an LED display factory located in Shenzhen. Currently, its main account @ eagerleddisplay has over 410000 followers on TikTok, and the number of views on top videos has exceeded 145 million.
On TikTok, entertainment, technology products, and visual feast content have always been popular among users, and LED displays have high attention due to their combination of these characteristics. Yige Chuang has seized this opportunity.
@The videos posted by eagerleddisplay on TikTok are usually very simple, with each video lasting around 20 seconds. Taking the video with the highest view count as an example, the total length of the video is only 19 seconds; The content of the video is also very simple, mostly showing the playback effect of the screen and demonstrating how to replace or replace a single LED screen. But it was this simple video content that had an unexpected effect - the views of videos under the account were basically over 1000, with most of them reaching 4000-5000+, and even tens of thousands or even tens of thousands of views.
It is reported that this is related to the account's expertise in creating decompression videos. In the video, after the last or flawed screen is completed, the entire image will instantly present a perfect visual effect, bringing the audience a sense of "finally comfortable" pleasure. It is this sense of pleasure that captures the psychological needs of users, thus making account videos popular and eye-catching. Under each video of the account, besides comments asking about product related issues such as price and size, the rest is to express love for the video content.
In addition to focusing on decompression, @ eagerleddisplay also emphasizes the continuous output of high-quality content. The video content not only showcases the effects and screen replacement, but also showcases the products produced by the factory through on-site shooting of product introductions, application scenario demonstrations, and other content.
Yige Chuang not only excels in TikTok's ability to attract followers, but also performs quite well on YouTube, with an account following of 700000. At the same time, Yigechuang also created its own independent website and added its own website link to the TikTok account homepage. Through this approach, Yigechuang not only attracts traffic to independent websites, but also improves the efficiency of customer inquiries.
In addition to Yige Chuang, a furniture factory in Foshan also has a viral video on TikTok, which has currently reached 21.1 million views. At the same time, the video views published by the account are also over 1000. After observation, it can be found that although the videos of furniture factories present richer content, fundamentally speaking, they also focus on showcasing product effects and production processes. For sellers who plan to expand their presence on TikTok, the experience of these two accounts may be worth learning from.
There is a Shenzhen factory that has keenly captured the advantages of TikTok and laid out its layout on the platform early on. This factory is Eager, an LED display factory located in Shenzhen. Currently, its main account @ eagerleddisplay has over 410000 followers on TikTok, and the number of views on top videos has exceeded 145 million.
On TikTok, entertainment, technology products, and visual feast content have always been popular among users, and LED displays have high attention due to their combination of these characteristics. Yige Chuang has seized this opportunity.
@The videos posted by eagerleddisplay on TikTok are usually very simple, with each video lasting around 20 seconds. Taking the video with the highest view count as an example, the total length of the video is only 19 seconds; The content of the video is also very simple, mostly showing the playback effect of the screen and demonstrating how to replace or replace a single LED screen. But it was this simple video content that had an unexpected effect - the views of videos under the account were basically over 1000, with most of them reaching 4000-5000+, and even tens of thousands or even tens of thousands of views.
It is reported that this is related to the account's expertise in creating decompression videos. In the video, after the last or flawed screen is completed, the entire image will instantly present a perfect visual effect, bringing the audience a sense of "finally comfortable" pleasure. It is this sense of pleasure that captures the psychological needs of users, thus making account videos popular and eye-catching. Under each video of the account, besides comments asking about product related issues such as price and size, the rest is to express love for the video content.
In addition to focusing on decompression, @ eagerleddisplay also emphasizes the continuous output of high-quality content. The video content not only showcases the effects and screen replacement, but also showcases the products produced by the factory through on-site shooting of product introductions, application scenario demonstrations, and other content.
Yige Chuang not only excels in TikTok's ability to attract followers, but also performs quite well on YouTube, with an account following of 700000. At the same time, Yigechuang also created its own independent website and added its own website link to the TikTok account homepage. Through this approach, Yigechuang not only attracts traffic to independent websites, but also improves the efficiency of customer inquiries.
In addition to Yige Chuang, a furniture factory in Foshan also has a viral video on TikTok, which has currently reached 21.1 million views. At the same time, the video views published by the account are also over 1000. After observation, it can be found that although the videos of furniture factories present richer content, fundamentally speaking, they also focus on showcasing product effects and production processes. For sellers who plan to expand their presence on TikTok, the experience of these two accounts may be worth learning from.